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Let's succeed together, from seed to sale.

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Seed to Sale Compliance was started with one goal in mind: helping our clients win, in whatever way we can. We can advise you in METRC system training and operations, writing SOPs, procurement of product, packaging supply, regulatory impact and community engagement, cannabis education, whatever your business needs.  Reach out today, we're ready to help!

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Authenticity. Expertise. Intuition.

Do you have a goal in cannabis you’re trying to achieve but don’t know where to begin? Is it 4:19 and you're scrambling for a lighter? We're there for you. 

Take a look at the list of our services below, and contact us if you have any questions or special requests.

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Expert, Hands-On Guidance and Streamlined Operations

Our clients are our number one priority.  We are ready to help you with anything your business needs, from Seed to Sale.

Book an introductory meeting today to learn more about how we can make your business thrive.


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Our services are customized to meet the specific needs of each client. We work collaboratively throughout the entire process and guarantee measurable results. We offer operations management that includes hiring and training staff, operations planning, strategizing and maintenance, and any on-site work necessary to streamline your company toward higher profits. 

Contact us below to find out how we can help today.

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Israel Guillen left his position as a Case Worker in 2018 to join the promising new industry of cannabis. Starting on the production line and quickly working his way up to Compliance Officer for one of the leading brands in the California market; Israel gained first-hand experience and knowledge of the ins and outs of running a successful cannabis business. In February 2022, Israel decided to take his expertise and start Seed to Sale Consulting (STS) with Shane O’Connell. 

In Fall/Winter 2022, STS will launch its first cannabis brand in California, Greens in Regulation, a cannabis and golf crossover.

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Shane O'Connell joined the cannabis industry in 2018 as an associate brewer of cannabis-infused coffee and tea beverages. His attention quickly turned to the developing section of cannabis compliance and regulatory advocacy work with trade groups like the CCIA and NORML.  In addition to a compliance focus, Shane has also helped found multiple community give-back initiatives for California cannabis companies.  From beach & street cleans to major nonprofit donation campaigns, if your cannabis business is looking to give back, reach out to STS today.  

In February 2022, Shane started Seed to Sale Consulting (STS) with Israel Guillen in order to provide streamlined procurement, operations and compliance management, and regulatory/legal research processes for clients currently operating or looking to invest in both the cannabis market in California and the hemp market nationwide. 

In Fall/Winter 2022, STS will launch its first brand in California, Greens in Regulation, a cannabis and golf crossover.

Home: About Me
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